Fashion Content - Metro Design House

Retail Fashion

Video ad

Proposal for a jewelry campaign commercial.

Rare ’65 Rolex

Watch promotion for Wixon Jewelers

Jumbotron spot

Silent video ad for the Jumbotron at the Iroquois Steeplechase horse race

Wedding expo promo

Video promotion for a wedding expo, now called The Big Fake Wedding

Email design

A variety of jewelry fashion email designs. The process of email design and other fashion work on this page, begins with a preproduction meeting in the photography studio where I direct the photoshoot. After receiving the photo files, I crop the images, sometimes digitally rearrange the jewelry pieces, add graphics, text and buttons.

Version Options

A single diamond-fun-facts email concept, utilizing four different style options.

Print Work

I have worked on a wide variety of printed materials and campaign styles including direct mail, full-page magazine ads, pamphlets, lookbooks, in-store signage, billboards, packaging, LGBTQ, and much more. My tasks entailed campaign-branding conception, logo design, photography direction, page layout, text and graphics design, and paper selection. I’ve also done many press checks with print vendors to do final proofing, check color consistency, and ensure overall print quality.

Two-Page Spreads

Version Options

Here’s a quick overview of some print projects I’ve worked on. Feel free to contact me for a meeting, to see it all in person.

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Jewelry Landing Page Design

Similar to emails, Shane Co’s home page consisted of stacked product showcase blocks. The goal was to treat each block similar to Google search results: As a user views content on the website, cookies keep track of interaction. This creates a customized experience on the next visit, putting categories or pieces of interest at the top of the page.